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Benjamin Benichou has been in the media industry since 2007. Benjamin co-founded Be Street Media in 2007 and Unrated Media in 2016. In 2020, they became the CEO of Drop.

Benjamin Benichou began their education in 2000, when they attended Lycée François Magendie and obtained a Baccalauréat Scientifique (Spé. Bio) in 2003. Benjamin continued their education in 2005 at ESMOD École Supérieure des Arts et techniques de la Mode, where they studied until 2007. In 2018, they obtained a certification in LinkedIn Video Marketing for Personal and Brand Pages from LinkedIn.