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Heloisa Senarese Mininel is a Senior Data Analyst at Uscreen since December 2023, specializing in user data analysis and the development of dashboards to enhance customer value and retention. Previously, Heloisa held the role of Senior Data Analyst at iFood from January 2021 to November 2023, where responsibilities included creating a recommendation system to drive restaurant growth and conducting data analysis to align strategies among cross-functional teams. Heloisa's career also includes positions as a Mid-level Data Analyst and Product Manager at iFood, Data Analyst at LiveHere, Quality Analyst at Unilever, and Quality Assurance Analyst at Danone. Heloisa holds a Bachelor's degree in Food Engineering and has completed both a postgraduate degree in Data Science and Big Data and a specialization in Complex Data Mining. Heloisa also has research experience from The University of Arizona and UNESP.