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Annica Johansson Willis is an experienced visual strategist and creative leader with a career spanning over a decade in marketing and brand management. Currently serving as a Visual Strategist and CEO Chief of Staff at USAA since July 2021, Annica provides support to executive leadership through high-profile presentations and data visualization tools. Previously, as a Senior Associate at New York Life Insurance Company, Annica managed the creative development for over 70 customer marketing campaigns, generating substantial annual sales. Annica's background also includes roles as a Brand Management Specialist at Mezrah Consulting, a Fashion Contact at KPH Volume, and an intern at Crystal Buy the Best. Annica holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Florida, complemented by international marketing study experiences at Copenhagen Business School and Institut catholique de Paris.