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Samantha Brewer communicates with new and existing Nature’s Notebook observers and organizations through engaging activities, newsletters, campaigns, and training materials. She coordinates with Local Phenology Leaders to strengthen their programs and assist in volunteer recruitment and retention strategies. She also works to identify communities that are underrepresented in the scientific field and offers guidance for them to develop their own Local Phenology Programs that fit the needs of their organizations and produce quality data. Samantha helps lead the Local Phenology Leader Certification Course and supports the Local Phenology Leader Community of Practice.