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Samuel Cheney has worked in the luxury, beauty, and sustainability industries since 2011. Samuel began their career as a Sales Representative for SpaceNK in 2011, followed by a Sales and Training role for Parfums Christian Dior in 2012. In 2014, they took on the role of Head of Retail - UK and Europe (Sales & Marketing) for Elemental Herbology. In 2015, they became the Wholesale Business Manager for diptyque Paris. From 2018 to 2020, Samuel worked as Brand Director and Head of Retail for BEAST. In 2020, they took on the role of Brand Director for Altra Profuture and Brand, Strategy & Creative Consultant for New Order. In 2021, they became the Brand Strategy & Partnerships Director for Handle Recycling, and in 2022 they were appointed International Strategy Consultant for Ursa Major Skincare and Non Executive Director and Chief Brand Officer for Lionne.

Samuel Cheney has obtained a Master of Business Administration - MBA from Ducere Global Business School in Luxury Brand Management from 2021 to 2022. In November 2022, they also became a CIM MCIM Member from CIM | The Chartered Institute of Marketing.