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Eric Roth serves as the Director of Horticulture at Urban Farms Inc. since February 2023. Previously, Eric held dual roles as AGM Horticulture in both Denver and Atlanta at Kalera from January 2021 to February 2023 and worked as an Urban Agriculture Consultant at Agritecture from October 2019 to November 2020, specializing in controlled environment agriculture operations. Eric's experience includes positions as a Freelance Software Developer at Rentgrata and as an Urban Farming Consultant at Green Sense Farms, LLC. Notably, Eric was the Director of Agriculture and Production Manager & Senior Grower at FarmedHere, LLC, contributing to sustainable farming practices through aquaponic technology. Earlier in Eric's career, the role of Chief Operating Officer was held at Greens & Gills, LLC, focusing on providing locally grown produce and naturally raised fish. Eric began their professional journey in film production with Bridger Productions. Academic credentials include a B.A. in Digital Media and Business from the University of Denver and a program completion at Fullstack Academy.