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Joon Ming Yeo is an experienced professional currently serving as the Vertical Head - Beauty and Wellness and Head of Marketing at Urban Company since January 2021. Prior expertise includes the role of Global Product Marketing Manager at Unicity International, where Joon Ming led the development of a health tech app and user acquisition strategies. Previous experience includes Brand Strategy and Insights Lead for Southeast Asia at Treasury Wine Estates, where Joon Ming established regional marketing strategies and insights functions. At Procter & Gamble, Joon Ming served as Senior Manager for Consumer Healthcare brands across multiple Asia-Pacific markets, successfully launching products and defining market entry strategies. Joon Ming's early career included roles at GE in operations management and IBM as an undergraduate consultant. Academic credentials include a degree in Industrial and Systems Engineering from the National University of Singapore and management engineering from DTU - Technical University of Denmark.