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Irene Wijaya is a seasoned marketing professional with experience in various roles, currently serving as Brand Manager at Urban Company Bali since August 2023. Prior roles include Marketing and Business Development at PT Mimi Global Asia, where responsibilities encompassed market research and product development from July 2021 to August 2023, and prior to that, Marketing and Operation Manager with a focus on industry trends and marketing strategy. Irene also worked as a Content Writer at PT Synergy Global Indonesia and completed an internship in Digital Marketing at GreatDay HR, where duties included managing online advertisement campaigns and content creation. Irene holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Universitas Multimedia Nusantara, completed in 2021.