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Tom Kelly is a seasoned marketing professional with extensive experience in digital and performance marketing. Currently serving as a Senior Associate for Paid Search & Social Performance Marketing at KINESSO since May 2022, Tom develops and executes strategies for diverse clients ranging from large global brands to local businesses. Previously, Tom held roles such as Vice President of Strategic Marketing Insights at UM Worldwide, where media performance analytics and client consultation were key responsibilities. Tom's career also includes leadership positions at AOL, Kantar Millward Brown, DoubleClick, and McCann Erickson, where insights into digital marketing efficacy and strategic planning were central. Educational credentials include a BA in Advertising from Penn State University, complemented by studies at NYU.