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Jon is a research executive with extensive experience in digital advertising. Throughout his career, he has worked in consumer and cross-media research creating advertising research products for global brands such as Google, AOL, Kia Motors, and Dr. Pepper Snapple Group. Previously, Jon led global Insights at Rocket Fuel (acquired by Sizmek in 2019) and was a Research Director at the Nielsen Company's Media Analytics division. As a recognized digital media expert, Jon has been a featured speaker at major industry events, including SXSW, IAB Newfronts, ARF, and others.

Jon specializes in advertising research, custom insights, analytics, and operations. Jon received a BA in Mathematics and Economics from Albion College. The first brand Jon felt passionate about was Mongoose, a bicycle brand of BMX Products, Inc. Jon and his friends spent their summers riding on dirt trails that they forged themselves. Jon loved configuring his Mongoose BMX to match his favorite Mongoose Factory racer, Eric Rupe, because he caught the biggest air off jumps.