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Sonam Shah has worked in the marketing and brand experience field since 2016. In that time, they have held roles such as Area Marketing Manager, Marketing Operations Manager, and Brand Activations Specialist at Power Crunch. In 2019, they joined Pressed as Digital Marketing Manager and West Coast Field Marketing Manager, where they drove $20M+ in revenue and managed over 45,000+ donations. Most recently, Sonam has been a Lifecycle Marketing Manager at Grafted Growth, where they have overseen marketing strategies for multiple clients, built cross-channel automation strategies, and created SOWs for potential clients. Sonam is currently the Director of Brand Experience at Upward Projects Restaurant Group, Postino WineCafe, Joyride Taco House, Windsor, and Federal Pizza.

Sonam Shah graduated from the University of California, Riverside with a Bachelor of Arts (B.A.) in Political Science and Administrative Studies with a Concentration in Marketing. Sonam has also obtained several certifications, including Email Marketing from HubSpot Academy in October 2022, Braze Certified Practitioner from Braze in September 2022, Iterable Partner Fundamentals Certified from Iterable in August 2022, Canvas 101 | User Lifecycle Engagement from Braze in July 2021, Walmart VOLT from Walmart in June 2017, ServSafe Food Handler Certification from the National Restaurant Association in July 2020, and Social Media from HubSpot Academy in May 2020.