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Nicholas Mares is the co-founder and CEO of Upside Financing. Nicholas has a background in project management and sales, having worked with companies such as Zoomer and Curalate. Nicholas founded Kettle & Fire in 2014, which was the first company to offer shelf-stable, grass-fed bone broth. Under their leadership, Kettle & Fire grew rapidly and became a leading player in the bone broth industry. In May 2021, they stepped down as CEO of Kettle & Fire to focus on their new venture, Upside Financing.

Nicholas Mares is a Thiel Fellowship recipient.

Some individuals on their team include Justin Tormey - Co-Founder & Head of Platform, Ken Rideout - Head of Business Development, and Eric Boudreaux - Co-Founder, CFO & COO.