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Giana Cambria is the founder of Upperhand Creative, established in November 2017, which focuses on assisting entrepreneurs in streamlining their content creation processes through a proven strategy called the Ultimate Content Flywheel. With a comprehensive background in the fitness industry, Giana served in various leadership roles at Orangetheory Fitness from January 2015 to June 2022, including Regional Manager, Regional Fitness Manager, Head Coach, and Coach, demonstrating expertise in sales, operations, and customer relations. Giana holds a Bachelor of Science in Economics from UCF College of Business, earned between 2009 and 2013.