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Sam van der Zanden began their career in 2004 as a Hotelschool Intern with Westin Hotels & Resorts Canada. In 2007, they worked as a Marketing Intern with Van Lanschot Bankiers. In 2008, they completed a five-month internship with GraphicMail South Africa, where they were involved in product and website development. In 2009, they completed a Student Final Thesis with SPRX Mobile Architects / Layar. From 2012 to 2016, they worked as a Digital Producer with DDB & Tribal Worldwide, Amsterdam, where they were responsible for delivering a wide variety of technical and creative projects for various national and international clients. In 2016, they became a Senior Digital Producer with CODE D'AZUR. From 2018 to the present, they have held multiple roles, including Head Of Production and Senior Digital Producer / Product Manager with ACHTUNG! Amsterdam, and Senior Digital Producer / Product Manager with Studio Kraftwerk. Sam is currently the Founder of Upperbloom, a plant service for outdoor spaces.

Sam van der Zanden's education history includes a Master degree in Persuasive Communications from the University of Amsterdam, which they completed in 2012. Sam also holds a Bachelor degree in Communication Studies from the University of Amsterdam, which they obtained in 2010. Prior to that, they obtained a Bachelor degree in Media Marketing and Publishing from the Amsterdam University of Applied Sciences in 2009. Sam also attended the Hotel Management School The Hague from 2000 to 2004, studying the Hotel and Tourism industry.