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Amanda Whitaker-Smith is an accomplished marketing professional with extensive experience in sports marketing and social media management. Currently serving as Associate Marketing Manager at The Upper Deck Company, Amanda oversees marketing initiatives for multiple major sports licenses, spearheads athlete marketing strategies, and collaborates with various departments to enhance brand loyalty and fan engagement. Previous roles include Hockey Marketing Coordinator at lululemon and Social Media Coordinator for the Florida Panthers, where Amanda successfully grew social media following and implemented innovative content strategies. Amanda holds a Master’s degree in Sports Law and Business from the Sandra Day O’Connor College of Law and a Bachelor's degree in Sports Journalism from the Walter Cronkite School of Journalism and Mass Communication.