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Charlotta Persfell currently serves as the Chief Marketing Officer at Uponor since October 2023. With extensive experience in marketing leadership, Charlotta has been the Ambassador for Ruter Dam since May 2017, advocating for increased representation of women in senior executive roles within large companies. Previously, Charlotta held the position of Chief Product, Marketing & Digital Officer at Kährs Group, where responsibilities included overseeing global marketing and digital strategy from January 2019 to October 2023. Charlotta's career also includes significant roles at Perstorp Group, where leadership spanned Sales and Global Marketing, and at Unilever, where strategic management across multiple categories and regions was achieved. Educational qualifications include a Master’s degree in Chemical Engineering and Industrial Economics from Åbo Akademi University.