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Sasha Khoreva is the Head of Demand Generation at Uploadcare. Sasha has over five years of experience in marketing and growth roles.

Sasha started their career as a Marketing Growth Expert at Advisable.com, where they helped the company with their go-to-market and analytics strategy. Sasha advised on various marketing channels and content positioning to help them surpass target goals.

In June 2019, Sasha became the Paid Marketing Team Lead at SEMrush. In this role, they were both a strategic point of contact for the executive team and a player-coach to 15 experts covering all fields of paid marketing. Sasha segmented the Team into 5 smaller groups, each specialising and providing expertise in their field. Sasha also built UA teams and leaders for each team, provided guidance and support, and set an example of owning processes and working hard.

Under Sasha's leadership, the Paid Marketing Team at SEMrush proved each marketing channel's efficiency and ability to deliver incremental results as well as impact the overall growth. They also powered cross-team/division efficiency by creating win-win scenarios, increasing transparency and communications. Together with the Analytics and Product Marketing Teams, they ensured that no customer slips through cracks by developing a sophisticated Customer Journey Map.

In their time at SEMrush, Sasha also worked closely with the Analytics Team to improve budgeting by building a custom data-driven attribution model that helped them determine which channels, campaigns, creatives and keywords have the most significant impact on conversions. Together with the Paid Marketing Teams, they developed and implemented marketing strategies by analyzing key data and consumer demographics as well as wisely allocated money between different channels ($ multi-million budget).

Sasha also worked closely with an agile coach to build and coach 5 expert and responsible teams to ensure the scale of user acquisition. They successfully continue what Sasha started. In addition, they scaled experimenting by implementing a new framework and making sure that experiments do not overlap with each other across different channels. Finally, Sasha worked closely with Product Teams to successfully execute different marketing integrations.

Sasha Khoreva is a graduate of the Saint Petersburg State University of Economics and Finance, where they studied economics.

Sasha Khoreva works with Anatoly Chernyakov - Co-Founder & VP, Product, Rustem Zubairov - CFO, and Anastasiia Komarova - Chief Communications Officer. Sasha Khoreva reports to Igor Debatur, Co-Founder, CEO.