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Niki Mitra is a seasoned SEO specialist with extensive experience in on-page and off-page hyperlocal SEO optimizations. Currently serving as a Sr. SEO Analyst at Mavlers and Uplers since April 2022, Niki has previously held similar roles at Merkle Sokrati and GO MO Group AB, providing in-depth analysis and effective strategies to enhance client visibility. With a background in account management and client servicing at Empire Advertising, FirstWater Advertising, and various other agencies, Niki has developed robust advertising campaigns and managed key client relationships across multiple sectors, including pharmaceuticals and automotive. Niki holds a Bachelor's degree in Mass Media, Advertising from the University of Mumbai and has a solid educational foundation from several prestigious institutions.