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Aabha Tiwari currently serves as the Head of Brand Marketing at Uplers, a role initiated in March 2022, where responsibilities include creating product marketing funnels and conversion campaigns, as well as developing marketing and sales assets to generate Marketing Qualified Leads (MQLs). Previously, Aabha held the position of Content Marketing Lead, focusing on designing content marketing strategies and setting goals. Prior to joining Uplers, Aabha was the Content Lead at Blurbpoint Media Private Limited, managing SEO content strategies and coordinating with SEO analysts. Aabha's earlier experience includes roles as Subeditor at Urban Vaastu, Media Manager and Content Editor at Bonobology Media LLP, Social Media Manager/Assistant at YBP Skin, and Junior Content Writer at ARM Communications, showcasing a strong background in content creation, social media management, and marketing strategy across various sectors.