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Atif Harambasic is an accomplished executive with extensive experience in business development and sales across various industries. Currently serving as President & CEO at Uplend and President at Trusted Capital Partners Ltd. since 2019, Atif has previously held significant roles including Vice President of Business Development at Core Capital Group and Senior Account Executive at Coast Capital Savings. During tenure at Coast Capital, Atif was instrumental in developing vendor relationships and achieving sales targets while growing brand presence. Prior to these roles, Atif gained valuable experience as a Consultant at Toyota Canada, focusing on sales operations, and at Nissan Canada, specializing in customer quality and dealer network development. Atif began a professional journey in market research with Market Probe, gathering insights for prominent companies. Atif holds a Bachelor of Commerce degree from Humber College.