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Sidharth is a Paid Marketing Specialist with 10+ years of experience working with Global and Local B2C & B2B Businesses across multiple industries. He specializes in Paid Search and Paid Social Marketing Strategies, Market & Target Audience Analysis, Marketing Communications, Conversion Rate Optimization, and Keyword Research. Sidharth has a bachelor's Degree in Engineering and has worked previously with media agencies like GroupM, Publicis & Dentsu.