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Heidi Hughes is a seasoned marketing strategist and clinical/technical content writer with extensive experience in the acute care arena, currently serving as a Senior Marketing Strategist at UP THERE, EVERYWHERE since May 2020. Previous roles include Senior Marketing and Sales Consultant at Prime Creative, Senior Sales and Marketing Consultant for various start-up medical device companies, and Marketing Manager at CIM med GmbH. Noteworthy positions also include Director of International Sales at Dameca A/S and Global Director of Marketing and Clinical Applications at Philips Healthcare, where significant contributions led to market share growth. Heidi holds a Post Graduate Diploma in Marketing from the University of Technology Sydney, a BSc in Nursing with a focus on Critical Care from UNSW, and a Higher School Certificate from Mercy College.