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Adam Swann is a seasoned professional in the field of brand strategy and consultancy, currently serving as the Founder and Chief Fortifier at Fortify since March 2024, where an international brand strategy and research consultancy is established. Adam also consults on brand strategy for UP THERE, EVERYWHERE. Prior roles include Chief Strategy Officer at The Union, Chief Strategy & Innovation Officer at MMB, and EVP Strategy Director at Hill Holliday, where Adam led marketing strategies for notable brands such as Bank of America, Walgreens, and UNICEF. Adam's extensive experience encompasses leadership positions across various marketing agencies, contributing to strategic innovation and growth. Educational qualifications include a postgraduate diploma in marketing and an LLB (Hons) in Law from Durham University, alongside a Master Class in Business Transformation from Hyper Island.