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Alejandra Abad is an accomplished professional with extensive experience in talent engagement, employer branding, and strategic marketing across various sectors. Currently serving as a Talent Engagement - Business Specialist Manager at Up Spain, Alejandra specializes in employee and client engagement solutions. Previous roles include Employer Branding - Client Solutions Manager at WTC, focusing on talent attraction and retention strategies, and International Recruitment Consultant at Resource Group, specializing in the aviation sector. Alejandra has also worked as International Key Account Manager at Global Training & Aviation and Key Account Manager at Grupo Family Check, where marketing strategies and brand positioning were key responsibilities. Early career experience includes roles in marketing and communications at The Effective Marketing Company and Siemens Enterprise Communications. Alejandra holds degrees in Digital Marketing, Marketing and International Trade, and a dual Bachelor's in Advertising and Public Relations alongside Marketing.