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Anian Leistner

Managing Director at Up Reply

Anian Leistner has a diverse and extensive work experience spanning over several years. Starting in 2005, Anian worked as a Freelance Consultant for their own company, Anian Leistner Internetdienstleistungen, with clients such as shopping.bild.de and kabeleins. In 2007, they joined Trupoli AG as the Head of Product Management and also served as a founder. From 2009 to 2011, Anian worked as a Team Manager for Digital Marketing at hmmh - Agentur für Digital Commerce & Brand Communication.

Moving forward, Anian worked at TIE Kinetix GmbH, where they held multiple roles from 2011 to 2017. These roles included Senior Web Business Consultant, Team Leader for UX Consulting & Design, and Director of User Experience. During this time, they developed expertise in eCommerce strategy, optimization with A/B and MVT testing, usability testing, analytics, and consulting for clients such as Sky, Allianz, christ.de, and Orsay.

In 2017, Anian embarked on a world trip, during which they worked as an Interim/Consulting expert in UX, Onsite Optimization, and Personalization. Anian then joined Up Reply in 2018 as a Managing Director, focusing on personalization, experimentation, and analytics for clients such as Metro Digital, IQOS, HB, Sky, VW, and C&A. Additionally, Anian became a Partner at Reply in the same year.

Overall, Anian Leistner's work experience showcases their knowledge and skills in digital growth, experience optimization, personalization, and analytics across various industries.

Anian Leistner attended the Catholic University of Eichstätt-Ingolstadt from 1999 to 2002 and the Universidad de Sevilla from 2001 to 2002, where they studied geography. In addition to their education, they obtained certifications including the Dynamic Yield User Certification from Dynamic Yield in October 2019, and various certifications in Optimizely from Optimizely in April 2018.

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