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Guy started his first business at just 13 years old, which he successfully sold 7 years later. He self-studied his way to straight A*s at A Level using cognitive science techniques, and graduated from Imperial College London with a first in Mechanical Engineering. He also spent time working for Credit Suisse and Zopa. While at university Guy had a secret life running student club nights, booking acts like Wiz Khalifa and selling out Ministry of Sound.