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Catalina Maria Echeverry is an experienced Account Manager at Up Advertising, LLC, where responsibilities include managing a diverse client portfolio and coordinating internal teams to execute projects. Previous roles include Sales & Marketing Coordinator at Scandinavian Tobacco Group, where in-depth market research and social media strategies were developed, and Interim Marketing Coordinator at Harry Norman, Realtors, leading luxury media campaigns for high-value properties. Echeverry has also served as Assistant Account Executive at MSL, overseeing high-profile national brand campaigns, and as a Marketing Consultant at Grupo DEACERO, where innovative marketing strategies were devised. Additional experience includes roles at Accenture, Eaton Vance, and National Geographic Learning, highlighting a strong background in marketing, media relations, and project management. Echeverry holds a Micro Master's in Digital Marketing from Curtin University and a Master's degree in Business Administration from EGADE Business School del Tecnológico de Monterrey.