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Listed by WWD as one of the 50 most forward-thinking executives shaping the future of the beauty industry, Nigerian born Sharon Chuter, is a rebel with a cause and on a mission to go off the well beaten path to redefine the rules of inclusivity and diversity. A visionary and seasoned beauty industry executive, Sharon has had a career that has spanned multiple continents and has worked with major multinational beauty and consumer brands including Revlon, L'Oréal, PepsiCo, GSK and most recently Benefit Cosmetics.

As the creative director of UOMA Beauty, Sharon has taken a very hands-on approach to create a makeup range that is forward thinking, radical and uncompromising. She draws inspiration from her Afro heritage and infuses it with fierce modernity to create a truly fresh aesthetic. The collection is made of products that are ground breaking in innovation, esthetically pleasing with instant payoff, skin loving, delivers maximum pleasure to all the senses and most of all suitable for all skin tones.