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Michel Alcoforado is a seasoned professional with extensive experience in anthropology, culture, and consumer behavior. Currently serving as a Conselheiro Consultivo at Think Olga and as a columnist for UOL and CBN São Paulo, Michel also holds the position of Partner-Director at Consumoteca and is a founding partner of Aurora: Tropicalizing Trends. Additionally, Michel has notable roles as General Director at Consumoteca Lab, columnist at Consumidor Moderno, and as a professor at Perestroika and ESPM Escola Superior de Propaganda e Marketing. An accomplished speaker, Michel focuses on Brazilian consumer behavior trends and possesses a strong educational background, including a Ph.D. in Anthropology of Consumption.