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Frank Austin currently serves as the System Vice President of Marketing & Communications and Chief Marketing Officer at UofL Health. With extensive experience in healthcare marketing leadership, Frank held previous roles including Chief Marketing & Corporate Communications Officer at Hoag Health System, where significant growth was realized through strategic planning and a comprehensive rebranding effort. Prior to that, Frank was Senior Vice President and Chief Marketing Officer at the American College of Healthcare Executives, focusing on member engagement and content-driven strategies during the COVID-19 pandemic. Additional experience includes transformative leadership roles at Banner Health and Dignity Health, where Frank implemented data-driven marketing approaches and successful brand campaigns, yielding substantial increases in brand awareness and engagement. Frank's career began at Health Plan of San Mateo, where market research and strategic marketing plans were developed to address consumer needs. Frank holds a Bachelor's degree in Communication and Media Studies from Virginia Tech.