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Inês Sobral Fernandes is a seasoned marketing professional with extensive experience across various industries, including EdTech, FinTech, and B2B SaaS. Currently serving as Marketing Manager at Unyted, responsibilities include fostering connections within the Metaverse community and developing engaging marketing campaigns. Previously, Inês achieved significant milestones as Head of Marketing Communications at jigfun, increasing brand recognition by 18% and online sales by 22%. Inês also held leadership roles at 365Villas and BOATIM, delivering exceptional results such as a 398% increase in website traffic and a 324% boost in blog traffic, respectively. With a solid educational background in Digital Marketing and Philology, Inês combines technical expertise with a creative approach to drive brand growth and user engagement.