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James Blair has extensive experience in sales and account management. James is currently working as a National Account Manager at Unrooted Drinks since 2022. Prior to this, they held the position of Sales Manager at Heavenly Tasty Organics Ltd from 2011 to the present, where they were responsible for the company's expansion into snacks and established stockists across the UK, Ireland, Europe, and the Middle East. During their tenure at Heavenly Tasty Organics Ltd, they also served as the Operations Manager from 2011 to 2014. Before joining Heavenly Tasty Organics Ltd, they worked as a Regional Sales Director at Pea Pops from 2021 to 2022 and at UF International from 2021 to 2022. James also gained sales management experience at Nestlé UK & I as a Sales Manager from 2010 to 2011. James Blair's early career includes a role as Store Development Manager at Robert Dyas from 2002 to 2006.

James Blair attended Abertay University from 1999 to 2003, earning a Bachelor of Science (Hons) degree in Computer Science.