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Rob Smallbone has worked in the technology industry since 2012. Rob began their career at Deloitte Digital as a Consultant and Engagement Manager, providing advisory and implementation services for key clients. In 2018, they joined Meta as the Global Strategy and Operations Lead and APAC Operations and Enablement Lead, responsible for partnering with sales leadership and leading a portfolio of global programs for Meta's advertising business. In 2022, they joined Unravel Carbon (YC W22) as the Director of GTM Strategy and Operations.

Rob Smallbone holds a Bachelor of Arts (BA) from the University of Exeter and a Certificate in Business Accounting from CIMA, which they obtained in January 2013.