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Alyssa Batafoe is a digital project manager with extensive experience in communication and marketing within the digital landscape. Currently serving as Cheffe de Projet Digital at UNOWHY since March 2024, Alyssa has previously held a similar role at TGV Lyria from September 2020 to November 2023, where responsibilities included managing digital communication, optimizing websites for SEO, overseeing UX and editorial redesign projects, and coordinating social media strategies. Earlier experiences include a position as Chargée de Communication at UNAFORIS, focusing on audience analysis and content creation, as well as a role as Rédactrice web at MeilleurMobile.com, where Alyssa specialized in content writing and SEO optimization. Alyssa holds a Master’s in Product Management and a Bachelor's in Webmarketing & UX from HETIC, along with qualifications in Information Communication and Computer Science from DUT InfoCom Montreuil and Université Paris 8.