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Alistair Pitkin has a diverse work experience in digital marketing and performance management. They began their career as a Marketing Coordinator at Facebook in 2013 and later worked as a Digital Media Intern at M&C Saatchi Mobile in 2014. Alistair then joined Starcom Mediavest Group as a Paid Social Media Executive before moving to Maxus Global as a Performance Senior Account Executive and later as a Performance Account Manager from 2015 to 2017. In 2018, they worked as a Performance Media Manager at Starcom and then transitioned to iProspect, where they served as a Senior Paid Media Manager, driving record revenue for clients through paid media campaigns. Alistair's expertise also includes developing and activating strategies within advertising platforms like Google Ads and DV360. In 2019, they joined Tabcorp as a Performance Marketing Manager and continued in this position until 2022. From 2022 to 2023, Alistair worked at Zip Co as a Senior Performance Marketing Manager before becoming the Growth Marketing Manager. Currently, they hold the position of Head of Performance Marketing at Unloan.

Alistair Pitkin began their education at Verulam School, St Albans from 2004 to 2011, where the specific degree and field of study are unknown. Alistair then attended the University of Nottingham from 2011 to 2014 and earned a Bachelor of Arts (B.A.) degree in Geography. In terms of additional certifications, Alistair obtained the following: IAB Australia Affiliate & Partnership Marketing Essentials Training from IAB Australia in August 2022, IPA Foundation Certificate Pass with Credit from IPA (Institute of Practitioners in Advertising) in May 2017, Google AdWords - Fully Certified from Google in November 2015, Level 3 Certificate from the Institute of Leadership & Management (ILM) in June 2014, and Facebook Certified Buying Professional from Facebook in May 2017.