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Dharmesh Mistry has extensive experience in the automotive marketing sector, currently serving as Head of Dealer Coaching at UNLIMITED for Ford UK & Ireland since January 2021, following roles as Senior Dealer/Digital Coach and Dealer/Digital Coach. Previous experience includes a freelance position as Account Director for Alfa Romeo, Fiat, and Jeep at Saatchi & Saatchi. Dharmesh Mistry also held multiple senior roles at hps group, including Senior Retailer Marketing Manager for Mazda UK and BMW/MINI UK, and worked as London Marketing Manager at Sytner Group. Early career experience includes various marketing positions, including a Marketing Executive role at Advanced Television Research. Educational credentials include a Professional Diploma in Marketing from CIM and a Bachelor's degree in Economics from Nottingham Trent University.