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Joe Luongo is the current Chief Operating Officer at Unleashed Brands. Prior to this, they served as the Chief Operating Officer at Massage Envy from January 2013 to December 2016. From January 2008 to December 2012, Joe Luongo was the President and CEO at Peter Piper Pizza. Joe was also the Senior Vice President at FedEx Kinkos from January 2004 to December 2008. Joe Luongo has also held positions at Starbucks and Circuit City.

Joe Luongo has a Master's in Operations Management from the University of Arkansas, a Bachelor of Business Administration in Finance from Iona College, and an Advanced Management Program certificate from Harvard Business School.

Joe Luongo works with Josh Wall - Chief Growth Officer, Jessica Correa - Chief Marketing Officer, and Josh Barker - VP, Franchise Recruitment. Joe Luongo reports to Michael Browning, Founder & CEO.