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Brad Zurcher has extensive work experience in the education industry. Brad started their career at Barnes & Noble, where they served as an Assistant Store Manager and was responsible for driving sales, managing store operations, and providing superior customer service. Brad also played a key role in opening a new store location. After leaving Barnes & Noble, Zurcher joined the Follett Higher Education Group and held positions as a Course Materials Manager and Store Manager, overseeing activities related to course materials procurement and staff management. Brad then joined Courseload, Inc as a Content Services Manager before working at Unizin as a Publishing Services Manager. In their role at Unizin, Zurcher developed partnerships with technology vendors and focused on agreements with commercial content publishers to reduce costs for students and provide usage data to institutions. Brad also assisted members with implementing digital materials initiatives. Zurcher later became the Director of Partnerships at Unizin, where they continued to foster partnerships and support member institutions in utilizing digital materials. Overall, Zurcher has a strong background in education, sales, and partnership development.

Brad Zurcher attended Olivet Nazarene University from 1998 to 2002, where they pursued a Bachelor of Arts degree in Marketing.