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Rob Master is an accomplished marketing professional with extensive experience in integrated marketing, media strategy, and digital innovation. Currently serving as an Adjunct Professor at the University of Wisconsin-Madison, Rob has held key positions at major organizations, including Global SVP Media and Communications at SharkNinja and Senior Advisor in Marketing and Media Practice at McKinsey & Company, where involvement in pivotal studies across diverse industries emphasized marketing/media AI platforms. With a notable 20-year tenure at Unilever, Rob advanced through various leadership roles, impacting global media strategy and digital transformations, overseeing substantial budgets, and driving brand growth for leading products. Educational qualifications include a Bachelor's degree in Political Science from the University of Wisconsin-Madison and an MBA in Marketing from Washington University in St. Louis.