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Maria Cristina Bair is a Senior Salesforce Business Analyst at the University of Southern California since March 2023, where responsibilities include leading the planning and design of university applications, documenting processes, and training stakeholders. Prior to this role, Maria served as Lead Business Analyst at Pepperdine University from June 2017 to March 2023, focusing on Salesforce solutions and business processes. Earlier positions include Assistant Director of Admissions & Enrollment Analytics at Pepperdine, Manager of Admissions Processing and Data at Azusa Pacific University, and Educational Counselor with Volunteers of America, showcasing a robust background in admissions, data analytics, and CRM systems. Maria holds a Master of Education from the University of Southern California, earned in 2011.