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Larry Lockshin is an accomplished academic with extensive experience in wine marketing and research. Currently serving as Emeritus Professor of Wine Marketing at the University of South Australia since July 2021, Larry has also held positions as a Senior Researcher at the Ehrenberg-Bass Institute and as a Professor of Wine Marketing and Head of School at the University of South Australia from 2004 to 2021. Larry's leadership roles include Pro-Vice Chancellor of Strategic Coordination, contributing to the implementation of the university's strategic plan. Educational credentials include a PhD in Marketing from The Ohio State University and a Master of Science in Viticulture and Pomology from Cornell University.