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Ferha Mirdawi is an accomplished professional with extensive experience in marketing and customer experience across various industries. Currently serving as an Adjunct Professor in the Customer Experience Department at the University of Richmond, Ferha integrates customer experience principles into the curriculum. Previous roles include Vice President of Marketing and Customer Experience at LendingTree, where Ferha led a team and managed a significant budget while enhancing customer centricity and marketing performance. As General Manager of Digital Merchandising at CarMax, Ferha established a new department that advanced omnichannel eCommerce strategies. Ferha's career also includes significant contributions at Inmar, AOL, and Avon, where innovative digital strategies and merchandising plans were developed. Ferha holds a Bachelor of Science in Consumer Merchandising/Retailing Management from the Fashion Institute of Technology.