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Mahsa Ghaffari is a Senior Lecturer in Marketing at the University of Portsmouth, with prior experience as a Lecturer in Marketing and Sales. At the University of Bath, Mahsa served as a PhD Candidate, conducting research on creativity in the advertising sector. Additional professional experience includes roles as an International Sales Deputy Manager at Royalmolasses, focusing on market expansion, and a Market Researcher at Zenith International Ltd, where research was conducted on the Iranian beverage industry. Mahsa also held the position of Marketing and Sales Manager at Sportech, overseeing the sales and marketing department, and completed an internship at Petrolazak Oil and Gas Company in the sales department. Mahsa Ghaffari holds a Master of Science in Management with Marketing from the University of Bath and a Bachelor's degree in Natural Resources Engineering from Guilan University.