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Lonna Henrichs has experience working in athletic departments for various organizations, including the University of Nebraska-Lincoln and the Arizona Cardinals Football Club. In their current role as Assistant Athletic Director of Licensing and Branding, Lonna is responsible for managing and promoting the university's trademarks and overall brand. In previous roles, Lonna has also worked in ticket marketing and sales for sporting events, demonstrating their skills in developing effective marketing strategies and providing excellent customer service. With a degree in Marketing from the University of Nebraska-Lincoln, Lonna has a strong background in the field.