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Sam Daoud Matta is an IT Systems Manager at the University of London since August 2018, focusing on the digital strategy and IT service delivery for The Careers Group, which serves over 300 staff and 200k students/graduates. As a freelancer/consultant through Webability Design since November 2007, Sam provides accessible web design, SEO, and IT consultancy services primarily to clients in Higher Education, NHS, SMEs, and individual clients. Previous roles include IT & Web Services Manager at the University of Leeds, Careers Information Coordinator, and Information Assistant at the University of Bradford, and Engineering Trainee at the U.S. Naval Medical Research Unit 3 in Cairo. Sam holds an MEng/BEng degree in Electronic, Telecommunications and Internet Engineering from the University of Bradford and completed education at LSE and St. Fatima Schools in Cairo.