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Claire Pryke FCIM Chartered Marketer has extensive experience in higher education leadership, currently serving as Associate Director of Outreach, Recruitment, and Admissions at the University of Bradford since April 2009. In this role, Claire is responsible for home and international admissions, student recruitment, and marketing, while also holding accountability for a team of over 100 staff members. Key contributions include chairing the Admissions Sub-Committee, leading initiatives for widening participation, and supporting international recruitment strategies. Previous positions include Head of Admissions and Marketing Manager roles at the University of Leeds and Leeds City College. Claire possesses multiple qualifications from the Chartered Institute of Marketing and holds a Master's degree in Marketing, illustrating a strong academic foundation in the field.