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Paola G. Hernandez C. is a seasoned marketing and communications professional with extensive experience in both corporate and academic settings. Currently serving as the Marketing and Communications Director at Blue Factor since October 2022, Paola also contributes as a college professor at Universidad Galileo and ENAN-Escuela de Negocios Alto Nivel, teaching courses in Digital Marketing, Corporate Communications, and Personal Branding. Previous roles include Corporate Communications Manager at Banco GyT Continental and Marketing and Communications Manager at Blue Factor Marketing, where strategic business development and brand communication were key focuses. Paola's experience includes a notable position as a Brand Manager Jr. at Novartis, along with various roles in event management and corporate social responsibility. Paola holds a master's degree in Marketing Management from ENAE Business School and certifications in psychology and coaching, underscoring a well-rounded expertise in both marketing and interpersonal skills.