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Adrian Kohan is a seasoned professional with extensive experience in market research, innovation, and academic roles. Currently serving as the Director at Gentedemente since June 2012, Adrian specializes in connecting brands with consumers and deriving actionable insights. In addition to managing responsibilities at El Taller Caba, Adrian holds leadership positions as Representative for Argentina on the ESOMAR Executive Committee and Vice President of SAIMO. Academic contributions include roles as Associate Professor at UADE Business School and Universidad del Salvador, focusing on market research and consumer behavior. Previous experience includes key positions at FocosLatin, JAFI, and WZO. Adrian's educational background includes multiple degrees in Communications, Journalism, and Jewish Thought from The Hebrew University of Jerusalem.