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José Luis Preciado is a seasoned professional in graphic design and education with extensive experience at various prestigious institutions. Serving at Universidad de Monterrey since August 2011, José Luis holds positions as a Graphic Design Professor and leads the Center for Future Studies, focusing on areas such as Typography and Information Design. Additionally, José Luis is a Product Owner responsible for product development and strategic projects. At Universitat Oberta de Catalunya, José Luis has been the Graphic Design Undergraduate and Postgraduate Program Director since September 2018. José Luis co-founded BLANC and served as Creative Director at Typemade, showcasing expertise in branding and design. Previous roles include Branding Manager at AFIRME Grupo Financiero and Grupo LVT. José Luis holds multiple degrees, including a Master’s in Innovation and Digital Transformation from Universitat Oberta de Catalunya and a Master’s in Typographic Design from Centro de Estudios Gestalt Para el Diseño.