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Xavier Moraño Ferrer is a seasoned professional with extensive experience in research and education. Currently serving as Director at Empirica Influentials & Research since September 2010, Xavier also co-founded ClicKoala in January 2019, where the role of Explorer Koala is held. Contributions to academia include positions as a faculty member at multiple universities, such as Universidad de Murcia, Universitat Pompeu Fabra - Barcelona, and Universidad de Castilla-La Mancha, focusing on subjects like digital marketing and research methodologies. With a background in market research and business from Universitat de Barcelona and Universitat Pompeu Fabra, Xavier previously held editorial and teaching roles at Aedemo, U-tad, and Universitat Autònoma de Barcelona, enriching the field with expertise in online research and social media metrics.